I want to share a small part of what I am doing to put your sale together once the home hits the market.
Every sale starts with a question. This question almost always ends in a sale, “How can I help you?” The only thing we have to determine is if the buyer is in the right place.
I am working around the clock to build a list of qualified buyers for your home. Buyers looking for what your home has: bedrooms, bathrooms, and location. We follow up with these buyers to ask that simple question. Their response tells me exactly how to sell your home.
Collecting feedback
The best way to do this is to follow up with people who have previewed your home. These are not just lookie-loos at open houses, and broker tours but ideally qualified buyers needing to move right now.
I have a proprietary process for this that results in a very high rate of response. My first goal is to sell the buyer on the spot. If I cannot do that, then I want to find out what their objections maybe and if we can address those objections or not.
I followed up on a showing a while back where the buyer said they needed a pool. They didn’t realize the community had a heated salt water pool. When I told them that they wrote and offer and my client sold them the home.
Sometimes buyers provide us actionable feedback and other times they don’t. I pass along the actionable feedback to you. Maybe you need to paint your front door, or pull some weeds. Whatever it is I pass along what I best feel will you get you a sale.
Up to 20 previews
I have surveyed thousands of buyers over the years and have a very good idea of what they are looking for in your home. My process of marketing homes is designed off what I have learned. It can still take 20 previews under ideal circumstances to find the perfect buyer.
My marketing process and advise to you is all designed to make your home the perfect property for the market. Sometimes you have to sell under less than idea circumstances though. Maybe you need more money than your neighbor’s home. Maybe you don’t have money to replace warn out rugs? Whatever it may be, we utilize previews to collect feedback and understand how to sell given you specific needs. Then we act on that feedback to get your home sold.
Time on market generates interest in your home
Sometimes properties go to contract in the first day which is a great feeling. Afterwards I’m always wondering, did my client ask too little of the market? Could they have got a bit more money? A few days on market is not a bad thing. A month can assure you, you didn’t price your home too low and enough interested buyers had a chance to look.
Asset management companies for big banks also understand the power of time on market. They sometimes set a minimum time on market before accepting offers on foreclosed homes. This ensures they get enough interest in the home before they let it sell and frequently results in them outselling their competition. Yes foreclosed homes selling for more than non-distressed resale by using the power of the time on market. It’s actually quite common.
Any questions?
I spend more time than any agents meeting with my clients. That’s still a small fraction of the time I spend working on your home. I love sharing what I’m doing the rest of the time. Please ask me your questions about what I’m doing the rest of the time to get your home sold.